Enables personalizing ads based on user data and interactions, allowing for more relevant advertising experiences across Google services.

Compared to other tactics for improving your online presence, this one will require more proactive management. Since people can leave reviews and post questions at any time, for instance, you’ll want to check your profile regularly so you can respond as soon as possible.

Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Check with your university to find out their policy, and read more about ACE Credit College & University Partnerships hereOpens in a new tab

No. You’ll gain a basic understanding of how the main social media platforms — like Twitter, Pinterest, LinkedIn, TikTok, and more — function and how businesses can use them for their marketing needs. You will learn how to develop effective ads for different social media platforms, but this program specifically focuses on how to develop these ads using Meta’s Ads Manager (for advertising on both Facebook and Instagram).

While ad creation tools for different social media platforms differ, understanding how Meta Ads Manager works will help you quickly find your way around other advertising tools (though this program does not focus on how to use other advertising tools). 

Bring your questions to our community of experts and find the perfect advice for your campaigns. Dedicated Customer Success services are also available.

This digital marketing strategy aims to increase your visibility in search results, like on Google or Bing.

Mailchimp analyzes hundreds of millions of data points and then gives you suggestions for crafting better-performing emails. Generate professionally written, on-brand marketing emails with the press of a button.

Automated transactional emails include automatic order confirmations, shipping updates and appointment reminders.

In an era dominated by smartphones and tablets, the importance of responsive design and mobile optimization cannot be overstated. With Google’s algorithms giving priority to mobile-friendly websites, ensuring a seamless user experience across various devices is a fundamental step.

Consumer behaviors have undergone profound shifts, with individuals relying on the Net to inform their decisions and shape their preferences. Businesses find themselves in a hyper-competitive online landscape, where visibility and accessibility are paramount.

If that sounds like a lot, it is — especially if your job doesn’t revolve around increasing your company’s online presence. That’s why many businesses will either hire someone in-house to help or partner with a digital marketing agency, which specializes in improving online presence.

Normally, there will be competitors for the keyphrase, and the more you are read more willing to pay per click, the more clicks you’ll likely receive.

More than running a sponsored Instagram ad to drive sales, it's a set of practices that interacts with customers at every stage of the buying journey.